Monday, August 19, 2013

Chunking as a decision making tool

One method of problem solving or decision-making is a process called "chunking". Chunking is grouping or categorizing related issues or information into the smallest, most meaningful unit. Think about how hard it would be to read a 300-page book without sentences, paragraphs, and chapters. Chunking is a naturally occurring process that can be actively used to break down problems and communicate more efficiently.

Even though there is the possibility of losing sight of the big picture while using chunking, chunking allows logical grouping of data for easier understanding. Non-chunked data is harder to remember and many studies support the use of chunking as a memory tool ultimately helping the decision-making process.

Friday, August 16, 2013

Amazon Collections

We're going to talk about a little feature that Amazon has included in August of 2013.  In August 2013, Amazon quietly released a new feature that will be of interest to marketers called Amazon Collections.  It's a direct competitor to Pinterest.  There's some significant differences though.  Why Amazon even matters.  First, a quick recap for those who don't like or use Amazon.  I know you're out there.  One reason Amazon's very important, especially to the men reading this, is that Amazon has a very diverse audience.  It's not a heavily female-dominated site like Pinterest and some people have already declared Collections the male Pinterest.  So that should peak your interest a bit.

Tuesday, August 13, 2013

Are You Really An Entrepreneur?

I have found there are two kinds of people in the world: entrepreneurs and employees. Which are you?
Before you click away think long and hard, are you really cut out to work for yourself?
OK, now all you employees can click away, good bye!


By Jon Griffin
Many people think of globalization as the transfer of jobs to foreign countries. While this is certainly a part of globalization, a true definition would have to include the interconnectedness of everything around us. The interconnections are evidence of the true nature of globalization.
Especially in the free world, very little is produced or created in only one country. Parts, labor, and transport almost always cross international lines at some point in the product cycle. Even service industries are affected by globalization. Many services, or parts of the service, are now performed by people or companies in foreign lands. This is especially true since the internet has made borders disappear and places even the smallest companies in front of potentially millions of customers.