Sunday, December 30, 2012

Using WinSCP

This is part 4 of the No Plain Text Passwords series and is about using WinSCP.


OK, so what we’re basically going to do now is create a directory that we’re going to put our key in. So all you have to do in WinSCP is go to F7 down here create directory. Make sure that you’re on the server side not your local side. (You can tell by the color change).

Using PuTTYgen and Pageant

This is part 3 of the No Plain Text Passwords series. To make your life easier and more secure you can setup your computer using PuTTYgen and Pageant to not use any passwords when you login.

Saturday, December 29, 2012



All right so basically the first step of this is to get putty. I’m not going to go into setting it up. You can either read it or I’ll put out some other information later.

But what is putty? It’s basically a Telnet/SSH. An SSH stands for Secure Shell. It comes from the old Unix days but it’s a way for windows users to securely log-in to their Unix box; which is what most hosting companies provides.

Get WinSCP


All right so what we’re going to do here is get what we call WinSCP or Windows Secure Copy Protocol.

Saturday, December 22, 2012

Secure FTP

Secure FTP or No Plain Text Passwords Please

One of the first things anyone should do when they are transferring files is stop using plain text passwords. What are plain text passwords? Simply, they are passwords that are not encrypted in any way. This makes it childs play for the bad guys to login to your server (or in the jargon of the day, to own you or root you).

If a cracker gets on your site, they can do a lot of damage very easily. They can get your database settings and change all of your data, they can read your email, they can setup Trojan software that does evil things to other sites as well. Basically, you don't want to deal with this, and luckily it is easy to secure your website and server.

Sunday, December 16, 2012

How to increase your brand

Please Note -- This is OBSOLETE 

I just hate to break the Internet. Google Authorship is dead, don't try this at home.

Saturday, December 15, 2012

Finding bad links with Xenu’s Link Sleuth


If you're like me, you've had websites for a while. One of the things that happens is the links start to stagnate. Some of your links don’t work. Maybe you changed servers or done things to your server. I just recently had that happen and it reminded me of this problem. So I shot this little video that’s going to show you an easy way to find these links that are not working. Then you can either change them, remove them or forward them to a working link. You can check on both internal and external links, because your external links are important as well. In my case, I transferred a blog to a new host, and the server name was different on the two servers. Then the problems began, but I found a great tool; Xenu's Link Sleuth.

Monday, May 7, 2012

SWOTT analysis

This is a fictional case study on how to use a SWOTT analysis when starting a new business or expanding an existing one. All information is fictional except the facts about Trader Joe's. This is not a proposal to them, or anything based on inside knowledge. As far as I know, there are no plans to create Trader Jane's. Don't call Trader Joe's and ask them when the new Trader Jane's will be open. It won't. Have I spelled it out for you?

This is a fictitious case study that exists solely for academic purposes and teaching a vital marketing concept, SWOTT analysis.

Sunday, May 6, 2012

Testing and Control

All marketing plans need to include a control phase that tests marketing methods against the quantified goals of the marketing plan. Most companies use sales analysis tracing “sales revenues to their sources, such as specific products, sales territories, or customers” (Kerin, Hartley et al, 2005, p. 603). With the advent of computerization and data-warehouses, companies can now analyze many different sub-categories of sales data. Some of these include geographic disbursement, discounts, product variations, and order characteristics as well as customer data and profitability.